- Basic understanding of digital marketing
- Basic knowledge of Salesforce CRM
Audience
- Marketing professionals
- Salesforce administrators
Salesforce is a leading cloud-based software company known primarily for its customer relationship management (CRM) product that provides a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing professionals who wish to gain the skills and knowledge required to effectively use Salesforce Marketing Cloud for comprehensive digital marketing and customer engagement.
By the end of this training, participants will be able to:
- Understand the features, functionalities, and architecture of Salesforce Marketing Cloud.
- Learn how to create, manage, and optimize email, social, mobile, and advertising campaigns using Marketing Cloud.
- Manage data within Marketing Cloud, create segmented audiences, and utilize data for targeted marketing efforts.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Introduction
- Overview of Salesforce Marketing Cloud
- Key features and benefits
- Understanding the Salesforce Marketing Cloud architecture
- Integration with Salesforce CRM
Email Studio
- Subscriber segmentation and management
Journey Builder
- Activation mechanisms and journey setup
Audience Builder and Segmentation
- Understanding audience builder
- Creating segmented audiences
- Data import and management
- Multichannel segmentation strategies
Automation Studio
- Introduction to marketing automation
- Interface and features of Automation Studio
- Creating and managing automation workflows
- Integrating automation with journeys
- Reporting and analysis for automation
Mobile Studio
- Fundamentals of mobile marketing
- SMS and MMS marketing strategies
- Setting up mobile campaigns
- Mobile messaging and push notifications
- Mobile marketing performance analysis
Web Studio and Landing Pages
Data Management
- Understanding data structure in marketing cloud
- Data import and export techniques
- Data security and compliance
- Using data extensions and SQL queries
Summary and Next Steps