ChatGPT in Action: Strategy, Communication and Decision-Making for Leaders

Prerequisites

• An understanding of basic digital communication and collaboration tools
• Experience with managing teams, projects, or business functions
• No programming experience needed

Audience

• Team leaders, department heads, and senior managers
• Business leaders seeking to improve efficiency and decision-making using AI tools
• Professionals responsible for innovation, process improvement, or digital transformation

ChatGPT in Action: Strategy, Communication and Decision-Making for Leaders is a practical training designed to help managers and business leaders apply ChatGPT in real organizational contexts to improve efficiency, collaboration, and strategic impact.

This instructor-led, live training (online or onsite) is aimed at team leaders, department heads, and decision-makers who wish to use ChatGPT to streamline communication, support project and team management, and enhance innovation and decision-making.

By the end of this training, participants will be able to:

• Understand how ChatGPT works and apply it responsibly in a leadership context
• Generate effective prompts for business-related use cases
• Use ChatGPT to support communication, planning, customer engagement, and product development
• Integrate AI assistance into their daily workflow for better structure, insight, and productivity

Format of the Course

• Interactive lecture and discussion
• Lots of exercises and practice
• Hands-on implementation in a live-lab environment

Module 1: ChatGPT Essentials & Ethics (mandatory)

Focus: Core understanding, business context, and ethical use

• How ChatGPT works – architecture, model limitations, capabilities
• Ethical principles, privacy and security in business applications
• Real-world business use cases – what works and what doesn’t
• How to craft effective prompts and avoid common pitfalls
• Introduction to the ChatGPT interface, version differences (Free vs Plus)
• Practical exercises using basic business examples

Module 2: ChatGPT for Customer Experience

Focus: Using ChatGPT to improve communication with clients and enhance CX

• Generating personalized responses to complaints and inquiries
• Adapting tone and style based on customer profiles (age, tech level, attitude)
• Examples of usage in social media (Facebook, Instagram, TikTok)
• Creating templates for emails, chats, and surveys
• Supporting chatbot logic and flows (without direct integration)
• Evaluating and automating responses – when ChatGPT is and isn’t appropriate

Module 3: ChatGPT for Project & Task Management

Focus: Enhancing internal communication, task structuring, and follow-up

• Drafting agendas, structuring meetings, and capturing minutes
• Managing tasks, reminders, and tracking progress with AI support
• Summarizing unstructured input into clear action items
• Cross-functional communication and writing clear project messages
• Generating alternative solutions or options for a project goal
• Collecting and interpreting internal team feedback using AI

Module 4: ChatGPT for Product & Strategic Innovation

Focus: Ideation, competitive analysis, and process optimization

• Generating and categorizing product ideas based on needs and trends
• Analyzing competitors using publicly available data
• Simulating user journeys and prototyping with AI support
• Identifying inefficiencies and unnecessary process steps
• Using ChatGPT for decision support and strategic planning
• Creating presentations, campaign ideas, and innovation documents