Audience
- Product/Service Managers
- Newly appointed as well as established Managers and Team Leaders
- Heads of Operations
- Senior Bank Managers
- Human Resource Managers
- Operations Managers
- Marketing Managers
Format of the course
A combination of:
1. Facilitated Discussions
2. Workshops
By the end of the course, delegates will be able to:
1. Prepare, finalize and implement a marketing plan
2. Create a potent communications plan for all stakeholders
Marketing 101
The 4 Ps of marketing
Porter’s Five Forces Analysis
Marketing Mix
Marketing case studies: success stories
The value of communicating your brand
Brand Management
Brand Awareness – developing and sustaining
Organizational Vision and Mission Statement
Organizational Values
Product and Brand Management
Identify market segments
Distribution Channels
Performance metrics
Workshop
Preparing a marketing plan
Identify Key Performance Indicators and Develop Key Result Areas
Group Presentations and Critique
Evaluation Framework
Identify metrics for quarterly review of performance