Course Code: b2bbrandman
Duration: 7 hours
Prerequisites:

沒有

Overview:

許多課程涉及Brand Management但只有少數課程側重於Business對Business品牌。本課程重點關注B2B品牌，這與B2C品牌管理大不相同。

Course Outline:

B2B品牌特徵

  • B2C和B2B品牌之間的區別
  • B2B品牌相關性
  • Business品牌的力量

B2B 品牌維度

  • 品牌區分
  • 品牌Communication
  • 品牌評估
  • 品牌專業

B2B品牌推廣流程

  • 品牌規劃
  • 品牌分析
  • 品牌策略
  • 品牌建立
  • 品牌審計

B2B成功案例

  • 三星
  • IBM
  • 西門子
  • 聯想

品牌砂礫

  • 品牌是你擁有的東西嗎？
  • 品牌會照顧自己嗎？
  • 品牌知名度和品牌相關度
  • 外部人員可以做你的品牌工作嗎？

大局中的品牌

  • 企業社會責任
  • 東亞的品牌
  • 設計和品牌
  • 品牌Leadership
Sites Published:

United Arab Emirates - B2B Brand Management

Qatar - B2B Brand Management

Egypt - B2B Brand Management

Saudi Arabia - B2B Brand Management

South Africa - B2B Brand Management

Brasil - Gestão de Marcas B2B

Canada - B2B Brand Management

中国 - B2B Brand Management

香港 - B2B Brand Management

澳門 - B2B Brand Management

台灣 - B2B Brand Management

USA - B2B Brand Management

Österreich - B2B Markenmanagement

Schweiz - B2B Markenmanagement

Deutschland - B2B Markenmanagement

Czech Republic - B2B Brand Management

Denmark - B2B Brand Management

Estonia - B2B Brand Management

Finland - B2B Brand Management

Greece - B2B Brand Management

Magyarország - B2B Brand Management

Ireland - B2B Brand Management

Luxembourg - B2B Brand Management

Latvia - B2B Brand Management

España - Gestión de Marcas B2B

Italia - B2B Brand Management

Lithuania - B2B Brand Management

Nederland - B2B Brand Management

Norway - B2B Brand Management

Portugal - Gestão de Marcas B2B

România - B2B Brand Management

Sverige - B2B Brand Management

Türkiye - B2B Brand Management

Malta - B2B Brand Management

Belgique - B2B Brand Management

France - B2B Brand Management

日本 - B2B Brand Management

Australia - B2B Brand Management

Malaysia - B2B Brand Management

New Zealand - B2B Brand Management

Philippines - B2B Brand Management

Singapore - B2B Brand Management

Thailand - B2B Brand Management

Vietnam - B2B Brand Management

India - B2B Brand Management

Argentina - Gestión de Marcas B2B

Chile - Gestión de Marcas B2B

Costa Rica - Gestión de Marcas B2B

Ecuador - Gestión de Marcas B2B

Guatemala - Gestión de Marcas B2B

Colombia - Gestión de Marcas B2B

México - Gestión de Marcas B2B

Panama - Gestión de Marcas B2B

Peru - Gestión de Marcas B2B

Uruguay - Gestión de Marcas B2B

Venezuela - Gestión de Marcas B2B

Polska - B2B Brand Management

United Kingdom - B2B Brand Management

South Korea - B2B Brand Management

Pakistan - B2B Brand Management

Sri Lanka - B2B Brand Management

Bulgaria - B2B Brand Management

Bolivia - Gestión de Marcas B2B

Indonesia - B2B Brand Management

Kazakhstan - B2B Brand Management

Moldova - B2B Brand Management

Morocco - B2B Brand Management

Tunisia - B2B Brand Management

Kuwait - B2B Brand Management

Oman - B2B Brand Management

Slovakia - B2B Brand Management

Kenya - B2B Brand Management

Nigeria - B2B Brand Management

Botswana - B2B Brand Management

Slovenia - B2B Brand Management

Croatia - B2B Brand Management

Serbia - B2B Brand Management

Bhutan - B2B Brand Management

Nepal - B2B Brand Management

Uzbekistan - B2B Brand Management