Course Code:
wechatml
Duration:
2 hours
Prerequisites:
Audience
- Entrepreneurs
- Marketing managers
- Sales representatives
- Lawyers
Overview:
By the end of this training, participants will be able to:
- Deliver a message to over multiple recipients at once on WeChat.
- Market (to strangers) on WeChat free of charge.
- Advertise using a WeChat Official Account.
Course Outline:
Introduction
Overview of WeChat Functions
Understanding the WeChat Ecosystem
Driving Followers to your WeChat Account
Getting to Know Unique Features of WeChat
How to Launch Effective WeChat Campaigns and what kind of Content Works
WeChat Advertising Options
Adding Friends on WeChat
Posting Moments in WeChat
Enabling WeChat Broadcast Messages
Building a WeChat Mini Program
Applying Different Marketing Techniques for Various Industries
Summary and Conclusion