Course Code: bspuxi
Duration: 14 hours
Course Outline:

1. Guiding Principles

  • Key principles of user centred design
  • Introduction of ISO9241 as an important standard in the field of usability
  • Clarify the differences between usability and user experience
  • Confidently identify user needs and goals

2. User Research

  • State proper components of use
  • Craft methods of target audience interviewing
  • Define difference between observation and interpretation
  • Gather and analyse qualified user data
  • Develop research techniques and methods

3. Illustrating The Context Of Use

  • Identify potential users of your product or system
  • Create your product personas, interpret their needs
  • Clarify the Hick’s Law principle of relation between number of choices of user interface and the cognitive load
  • State and manage the elements of user stories

4. Measuring Usability

  • Define usability in different terms of effectiveness, efficiency and satisfaction
  • Use behavioural data to identify good and poor design ideas
  • Choose between design alternatives using a/b testing method
  • Explain the value of iterative design