Search Engine Optimization (SEO)

Advanced topics like link building, advanced keyword research, and SEO tools will be covered in a course on Search Engine Optimization (SEO). As part of this course, you'll learn some of the most advanced techniques for optimizing your website so that it attracts the most traffic from search engines. In the online marketing business, students who complete NobleProg's Search Engine Optimization course might develop a career as a freelancer.

 Module 1: Basic of SEO

• Introduction to Online Search
• Introduction to SEO
• Knowledge about SERP's
• How does SEO Affects your business

 Module 2: Keywords The Important Element of SEO

• Introduction to Keywords
• Keywords Research & Analysis
• Tools to Analyze Keywords
• Tools for Searching Keywor
• Keywords Distribution

 Module 3: Content Optimization

• Understanding Content Optimization
• Optimizing for Site Structure
• Types of Content
• Optimizing Textual &Non Textual Page Elements
• User Generated Content

 Module 4: Understanding The Technical SEO

• Language which Search Engine Understands
• How search Engines Index Content
• Duplicate Content & Colonications
• Server Side Factors
• Google Webmaster Tool

 Module 5: Content Strategy

• Understanding Content Strategy
• Defining your audience, topics, angle & Style
• Tool for Content Strategy - Editorial Calendar
• Promoting your Content with Social Media

 Module 6: Link Building - Another Important Element of SEO

• Understanding the Importance of Links
• Types of Links
• Link Building Opportunities
• Link Building Strategies
• Anchor Text

 Module 7: SEO Effectiveness

• Measuring SEO Effectiveness
• SEO and Social Share
• Social Crawlytics

 Module 8: SEO For Ecommerce

• What is Ecommerce & Ecommerce Sites
• Technical components of E-commerce sites
• E-commerce Site Structure
• E-commerce site Content
• Maximizing Link Building & Social Media Sharing for Ecommerce

 Module 9: SEO For Local Search

• Local Search & Its Elements
• What is Local Search
• Google+ Local Page
• How to create Google+ Local Business Page

 Module 10: Useful Tools for SEO

• SEO Tools for Page Rank
• SEO Tools Link Tracking/ Analysis
• Keyword Tools
• SEO Tools Content Analysis
• SEO Tools for Analyzing Competition
• Traffic Analysis Tools
• Trend Analysis Tools

 Module 11: The Past Present & Future of SEO

• The SEO Past
• The SEO Present
• The SEO Future