Basic Business Communication Workshop

• None

INTRODUCTION

A business case is the most important document you will ever need to write for a project. It explains why your organisation will invest time and resources into a project. Without a rock-solid business case your project is unlikely to get a return on investment. This program aims to show the steps and methodology for doing up a great business case.

USP: able to filter out bad ideas and concentrate on those that will contribute to strategic goals

CONTENTS

Part 1: Business Story

• Introduction
• What is a Business Case?
• Why do it?
• Examples and cases: good and poor ones
• Discussion and comment
• The classic tool: how to practically consider this
• Strengths or Weakness first: case
• Opportunity & Threat: case
• Workshop

Part 2: Persuasion

• Do nothing, do something, or so something else
• Tool 1 = Value Curve: what is it & how to do it?
• Tool 2 = Growth-Share Matrix
• How to select the range of options and prioritize?
• Impact Analysis Matrix
• Workshop

Summary