Knowledge of basic concepts in the field of Public Relations:
- stakeholders
- Press Release
- media relations
- briefing
- media monitoring, etc.
The target group of the training are people responsible for the image of the organization, both owners and management board members
also PR specialists and press spokesmen.
Training goals:
acquiring the ability to manage external and internal communication of the organization in situations
crisis situations, as well as learning how to create procedures for operating in such situations.
Methods: Lecture. Discussion. Workshops.
A. The most important concepts of crisis management
B. Psychological mechanisms of a crisis situation
C. Old and new tools useful in crises
D. Effects of slackness
E. Checklist: where to start "putting out the fire"?
F. Why internal communication IS important
G. Your anti-crisis essentials
H. First message in 7 steps
I. How to prepare an anti-crisis procedure?
J. Roles in the crisis management process
K. The most common mistakes in crisis management
L. Rule 7P