- Basic understanding of social media platforms
- Familiarity with digital marketing concepts
- Experience in content creation is beneficial
Audience
- Social media managers
- Marketing professionals
Social media campaign creation is an essential skill for digital marketers, enabling businesses to target the right audience, optimize ad spend, and drive engagement effectively.
This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.
By the end of this training, participants will be able to:
- Develop a structured approach to social media campaign creation.
- Set up and manage ad campaigns on Facebook, Google, and TikTok.
- Define campaign objectives and select the right ad formats.
- Identify and target the ideal audience for ad campaigns.
- Optimize ad performance using analytics and A/B testing.
- Allocate budgets effectively to maximize return on investment.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Introduction to Social Media Advertising
- Understanding paid vs. organic reach
- Choosing the right platform for your campaign
- Overview of ad formats and placements
Defining Campaign Objectives
- Brand awareness vs. conversions
- Traffic, engagement, and lead generation goals
- Aligning campaign objectives with business strategy
Audience Targeting and Segmentation
- Understanding audience demographics
- Custom and lookalike audiences
- Retargeting strategies
Facebook Ads Campaigns
- Setting up a Facebook Business Manager account
- Creating ad campaigns, ad sets, and ads
- Using Facebook Pixel for tracking
Google Ads Campaigns
- Understanding Google Ads structure
- Setting up search, display, and video ads
- Keyword research and bidding strategies
TikTok Ads Campaigns
- Creating TikTok Ads Manager account
- Choosing ad formats (In-Feed, TopView, Spark Ads, etc.)
- Engaging audiences with creative video ads
Budgeting and Bidding Strategies
- Daily vs. lifetime budgets
- Cost-per-click (CPC) vs. cost-per-impression (CPM)
- Maximizing ad spend efficiency
Optimizing Campaign Performance
- A/B testing ad creatives
- Analyzing key performance indicators (KPIs)
- Making data-driven adjustments
Measuring Success and Reporting
- Understanding analytics and insights
- Generating reports for campaign evaluation
- Interpreting metrics to refine future campaigns
Summary and Next Steps
- Recap of key concepts
- Resources for continued learning
- Q&A and discussion
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