- 社交媒體平台的基本了解
- 對數字營銷概念的熟悉
- 具備內容創作經驗者優先
觀眾
- 社交媒體經理
- Marketing專業人員
社交媒體活動創建是數字營銷人員的一項基本技能，使企業能夠有效地針對正確的受眾、優化廣告支出和推動參與度。
這種由講師主導的現場培訓（在線或現場）旨在對希望在主要社交媒體平台上創建、管理和優化廣告活動的初學者和中級營銷人員。
到這個培訓結束時，參與者將能夠：
- 制定社交媒體活動創建的結構化方法。
- 在 Facebook、Google 和 TikTok 上設置和管理廣告活動。
- 定義活動目標並選擇合適的廣告格式。
- 確定和針對廣告活動的理想受眾。
- 利用分析和 A/B 測試優化廣告性能。
- 有效分配預算以最大化投資回報。
課程格式
- 互動講座和討論。
- 大量練習和實踐。
- 在實驗室環境中進行實踐性實施。
課程定制選項
- 要請求這門課的定制培訓，請聯繫我們安排。
介绍Social Media Advertising
- 了解付费和自然覆盖范围
- 为你的活动选择正确的平台
- 广告格式和投放位置概述
定义活动目标
- 品牌知名度与转化率
- 流量、参与度和潜在客户生成目标
- 将活动目标与业务策略对齐
受众定位和细分
- 了解受众的人口统计信息
- 自定义受众和相似受众
- 重定向策略
Facebook 广告活动
- 设置 Facebook Business 经理账号
- 创建广告系列、广告组和广告
- 使用 Facebook Pixel 进行跟踪
Google 广告活动
- 了解 Google 广告结构
- 设置搜索、展示和视频广告
- 关键词研究和竞价策略
TikTok 广告活动
- 创建 TikTok 广告经理账户
- 选择广告格式（In-Feed、TopView、Spark Ads 等）
- 通过创意视频广告吸引观众
预算和竞标策略
- 每日预算和生命周期预算
- 每次点击费用 (CPC) 与每千次曝光费用 (CPM)
- 最大化广告支出效率
优化活动绩效
- A/B 测试广告创意
- 分析关键绩效指标 (KPI)
- 进行数据驱动的调整
衡量成功和报告
- 了解分析和洞察
- 生成用于活动评估的报告
- 解释指标以优化未来的活动
总结和结论
- 关键概念回顾
- 持续学习的资源
- 问答和讨论
United Arab Emirates - Social Media Campaign Creation
Qatar - Social Media Campaign Creation
Egypt - Social Media Campaign Creation
Saudi Arabia - Social Media Campaign Creation
South Africa - Social Media Campaign Creation
Brasil - Social Media Campaign Creation
Canada - Social Media Campaign Creation
中国 - Social Media Campaign Creation
香港 - Social Media Campaign Creation
澳門 - Social Media Campaign Creation
台灣 - Social Media Campaign Creation
USA - Social Media Campaign Creation
Österreich - Social Media Campaign Creation
Schweiz - Social Media Campaign Creation
Deutschland - Social Media Campaign Creation
Czech Republic - Social Media Campaign Creation
Denmark - Social Media Campaign Creation
Estonia - Social Media Campaign Creation
Finland - Social Media Campaign Creation
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Ireland - Social Media Campaign Creation
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Latvia - Social Media Campaign Creation
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Sverige - Social Media Campaign Creation
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Malta - Social Media Campaign Creation
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France - Social Media Campaign Creation
日本 - Social Media Campaign Creation
Australia - Social Media Campaign Creation
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New Zealand - Social Media Campaign Creation
Philippines - Social Media Campaign Creation
Singapore - Social Media Campaign Creation
Thailand - Social Media Campaign Creation
Vietnam - Social Media Campaign Creation
India - Social Media Campaign Creation
Argentina - Social Media Campaign Creation
Chile - Social Media Campaign Creation
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Ecuador - Social Media Campaign Creation
Guatemala - Social Media Campaign Creation
Colombia - Social Media Campaign Creation
México - Social Media Campaign Creation
Panama - Social Media Campaign Creation
Peru - Social Media Campaign Creation
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Venezuela - Social Media Campaign Creation
Polska - Social Media Campaign Creation
United Kingdom - Social Media Campaign Creation
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Pakistan - Social Media Campaign Creation
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Kenya - Social Media Campaign Creation
Nigeria - Social Media Campaign Creation
Botswana - Social Media Campaign Creation
Slovenia - Social Media Campaign Creation
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Serbia - Social Media Campaign Creation
Bhutan - Social Media Campaign Creation