Marketing Fundamentals

• No specific experience required.

Audience

• Marketing Managers
• Marketing Personnel
• Entrepreneurs

Marketing refers to the business process of promoting and selling products or services, and satisfying customers.

This instructor-led, live training (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing.

By the end of this training, participants will be able to:

• Enhance their understanding of marketing activities.
• Implement more precise marketing mix tactics.
• Formulate and execute a marketing plan more efficiently.
• Improve their marketing skills.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

Overview of Marketing

• Core concepts

Customer Satisfaction

• Consumer buying
• Organizational buying
• Customer Relationship Management (CRM)
• Customer Satisfaction Analysis System (CSAS)
• Market partitioning, target market, and market positioning
• Case studies

Marketing Environment Analysis

• Macro environment analysis
• Microenvironmental analysis
• SWOT analysis
• Case studies

Marketing Strategy

• 3C - Company, Customer, and Competition
• Case studies

Common Sales Skills

• Case studies

The 4Ps of Marketing Mix

• Product
  • Brand and trademark
• Price
• Place
• Promotion

The 4Cs of Marketing Mix

• Customer
• Cost
• Convenience
• Communication

The 4Rs of Marketing Mix

• Relevance
• Reaction
• Relationship
• Reward

The 4Is of Marketing Mix

• Interesting
• Interests
• Interaction
• Individuality

The Marketing Plan

• Plan formulation
• Plan execution
• Plan diagnosis
• Case studies

Marketing Planning

• Writing skills of marketing programs
• Case studies

New Development of Marketing

• International marketing
• Digital marketing
• Integrated marketing
• Case studies

Summary and Conclusion