Basic knowledge of Internet marketing.
What you will get out of training:
- You will learn what the possibilities in the field of internet marketing are
- You will learn the specifics of advertising platforms and the importance of both SEO and analytics
- You will also learn how to prepare a marketing strategy for yourself and your company
- You will come out knowing the specifics of building a strategy and process
- You will learn how to cooperate with other digital agencies
Skills
- Strategy preparation
- Strategy evaluation in terms of performance
- Ability to choose priority platforms in the area of activity
- Building an appropriate and effective process of cooperation with agencies and evaluation of their results
Attitudes
- Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
- Confidence in the activities carried out and awareness of the steps / tests taken
1. Introduction to internet marketing
- a. What do we mean by “internet marketing?
- b. What is performance?
- c. Possibilities of digital activities (advertising platforms, SEO, analytics)
- d. How to plan your activities?
2. Building a strategy for marketing activities
- a. How to prepare a brief and define your goals?
- b. How to choose advertising platforms and prioritize activities ( introduction
to campaign types within individual activities)? - c. How to create an action plan, timeline and personas considering tests and
trends? - d. How to choose a budget and how to use it in time?
3. Managing your marketing team
- a. Cooperation with an agency - possible forms of cooperation
- b. Cooperation with the agency – pros and cons
- c. Managing the in-house marketing team, dividing tasks and maximizing
performance - d. Processes and tools that facilitate work
4. Measurement of effectiveness for e-marketing
- a. What to look for when assessing the effectiveness of activities?
- b. Basic measurement indicators
- c. Analysis of sample campaign reports (divided into platform reports,
Analytics and dedicated reports)
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