网络营销的基本知识。
你会从训练中得到什么:
- 您将了解互联网营销领域的可能性是什么
- 您将了解广告平台的特点以及SEO和分析的重要性
- 您还将学习如何为您和您的公司制定营销策略。
- 您将了解构建战略和过程的特点
- 您将学习如何与其他数字机构合作
技能
- 战略准备
- 战略绩效评估
- 在活动领域选择优先平台的能力
- 建立与机构合作的适当和有效的过程,并评估其成果
态度
- 营销活动(内部团队或机构)的有意识管理和数字战略的制定
- 对所进行的活动的信任和对所采取的步骤 / 测试的认识
1. 网路行销概论
- 一个。我们所说的“网路行销”是什么意思？
- b.什么是性能？
- c. 数字活动的可能性（广告平台、搜寻引擎优化、分析）
- d. 如何规划您的活动？
2. 制定营销活动策略
- 一个。如何准备简报并确定您的目标？
- b.如何选择广告平台并确定活动的优先顺序 （ 简介
添加到单个活动中的营销活动类型）？ - c. 如何制定行动计划、时程表和考虑测试的角色，以及
趋势？ - d. 如何选择预算以及如何及时使用？
3. 管理您的营销团队
- 一个。与代理机构合作 - 可能的合作形式
- b.与代理机构的合作 – 优点和缺点
- c. 管理内部营销团队，分工工作，实现最大化
性能 - d. 促进工作的流程和工具
4. 衡量网路行销的有效性
- 一个。评估活动的有效性时要注意什么？
- b.基本测量指标
- c. 分析样本活动报告（分为平台报告、
分析与专用报告 ）
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