網路行銷的基本知識。
你会从训练中得到什么:
- 您将了解互联网营销领域的可能性是什么
- 您将了解广告平台的特点以及SEO和分析的重要性
- 您还将学习如何为您和您的公司制定营销策略。
- 您将了解构建战略和过程的特点
- 您将学习如何与其他数字机构合作
技能
- 战略准备
- 战略绩效评估
- 在活动领域选择优先平台的能力
- 建立与机构合作的适当和有效的过程,并评估其成果
态度
- 营销活动(内部团队或机构)的有意识管理和数字战略的制定
- 对所进行的活动的信任和对所采取的步骤 / 测试的认识
1. 網路行銷概論
- 一個。我們所說的「網路行銷」是什麼意思？
- b.什麼是性能？
- c. 數字活動的可能性（廣告平臺、搜尋引擎優化、分析）
- d. 如何規劃您的活動？
2. 制定營銷活動策略
- 一個。如何準備簡報並確定您的目標？
- b.如何選擇廣告平台並確定活動的優先順序 （ 簡介
添加到單個活動中的營銷活動類型）？ - c. 如何制定行動計劃、時程表和考慮測試的角色，以及
趨勢？ - d. 如何選擇預算以及如何及時使用？
3. 管理您的營銷團隊
- 一個。與代理機構合作 - 可能的合作形式
- b.與代理機構的合作 – 優點和缺點
- c. 管理內部營銷團隊，分工工作，實現最大化
性能 - d. 促進工作的流程和工具
4. 衡量網路行銷的有效性
- 一個。評估活動的有效性時要注意什麼？
- b.基本測量指標
- c. 分析樣本活動報告（分為平台報告、
分析與專用報告 ）
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