AI in Crisis Communication Management

Training on the use of artificial intelligence for situation monitoring
crisis and effective response in the media and public space. Participants
will learn how AI can analyze sentiment, detect negative mentions and support
real-time crisis management. The workshops include practical application
AI tools for media monitoring, message optimization and image reconstruction after
crisis. Preventive strategies and automatic alerting systems will also be discussed
about potential threats.

Benefits for participants:
● More effective detection and monitoring of crises in real time.
● Ability to react quickly and minimize the effects of a crisis.
● Ability to create effective AI-supported crisis messages.
● Automation of reputation management and image rebuilding processes.
● Better preparedness for potential crises through preventive strategies.

Module 1: Introduction to Crisis Communication

1. Basic principles of crisis management
2. The role of communication in crisis situations
3. How can AI support crisis management?
4. Exercise: Crisis Case Analysis

Module 2: AI in Crisis Monitoring

1. AI Tools for Sentiment Analysis and Media Monitoring
2. Automatic identification of threats in real time
3. How does AI detect negative mentions and fake news?
4. Exercise: Using AI to Monitor Your Brand

Module 3: Creating Effective Crisis Messages

1. How does AI help generate responses to crises?
2. Automation of content publishing and moderation
3. Personalization of Crisis Communications with AI
4. Exercise: Creating Messages for Different Scenarios

Module 4: AI in Reputational Crisis Management

1. How does artificial intelligence help rebuild the image after the crisis?
2. Analysis of the effectiveness of anti-crisis measures using AI
3. AI in Media and Stakeholder Relationship Management
4. Exercise: Case study of companies that used AI in the crisis

Module 5: Preventive strategies and process optimization

1. How to prevent crises with AI?
2. Automatic alerts and early detection of potential problems
3. Creating a Data-Driven Crisis Management Strategy
4. Exercise: Developing a Crisis Action Plan

Summary and Q&A session

Best Practices for Using AI in Crisis Communications

AI Implementation Plan for an Organization's Crisis Strategy

Individual consultations and questions