Community Manager: Social Media Management

• Basic understanding of social media platforms
• Familiarity with digital marketing concepts
• Experience in content creation is beneficial

Audience

• Social media managers
• Marketing professionals

Community management is a key aspect of social media marketing, focusing on audience engagement, content strategy, and brand reputation.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Defining the Target Market

• Understanding audience personas
• Market research techniques
• Identifying social media habits of target customers

Selecting the Right Social Media Platforms

• Comparing platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
• Aligning business goals with platform strengths
• Optimizing profiles for engagement

Building a Social Media Strategy

• Developing content pillars and content types
• Creating a content calendar and scheduling posts
• Balancing organic and paid content

Competitor Analysis

• Identifying key competitors
• Analyzing their social media strategies
• Adapting insights for competitive advantage

Creating and Managing Paid Ads

• Introduction to social media advertising
• Setting up ad campaigns and targeting audiences
• Tracking ad performance and optimization

Community Moderation and Engagement

• Best practices for responding to followers
• Handling negative feedback and complaints
• Encouraging user-generated content and interaction

Social Media Crisis Management

• Recognizing potential social media crises
• Developing a crisis response plan
• Maintaining brand credibility under pressure

Measuring Success with Social Media Metrics

• Key performance indicators (KPIs) in social media
• Using analytics tools to track progress
• Adapting strategies based on data insights

Social Media Policies and Ethics

• Creating internal social media guidelines
• Legal considerations and data privacy
• Ethical engagement and responsible content sharing

Summary and Next Steps

• Recap of key concepts
• Resources for continued learning
• Q&A and discussion