- 對社交媒體平台的基本了解
- 了解數字營銷概念
- 具備內容創作經驗者優先
觀眾
- 社交媒體經理
- Marketing專業人員
社群管理是社群媒體行銷的一個關鍵方面，專注於觀眾參與、內容策略和品牌聲譽。
這個由講師主導的現場培訓（線上或線下）旨在幫助初級到中級的社群媒體經理和營銷專業人士，幫助他們建立和管理線上社群、制定有影響力的內容策略，以及提升品牌參與度。
這個訓練結束時，參加者將能夠：
- 定義目標受眾，並相應地量身定製社交媒體策略。
- 根據業務目標選擇合適的社交媒體平台。
- 制定有效的內容策略，包括內容支柱、格式和日曆。
- 分析競爭對手以完善社交媒體策略。
- 制定付費廣告活動並衡量其成功。
- 有效地吸引和管理在線社區。
- 處理社交媒體危機並維護品牌聲譽。
- 實施道德準則和社交媒體政策的最佳實踐。
課程格式
- 互動式講座和討論。
- 大量的練習和實踐。
- 在現場實驗室環境中進行動手實施。
課程定制選項
- 要請求定制此課程的培訓，請聯繫我們安排。
定義目標市場
- 了解受眾角色
- 市場研究技術
- 識別目標客戶的社交媒體習慣
選擇合適的Social Media平台
- 比較平台（Facebook、Instagram、LinkedIn、Twitter、TikTok等）
- 將業務目標與平台優勢對齊
- 優化參與度的個人資料
建立Social Media策略
- 開發內容支柱和內容類型
- 創建內容日曆和安排發帖
- 平衡有機內容和付費內容
競爭對手分析
- 確定主要競爭對手
- 分析他們的社交媒體策略
- 調整見解以獲得競爭優勢
創建和管理付費廣告
- 社交媒體廣告介紹
- 設置廣告活動和目標受眾
- 跟踪廣告表現和優化
社區管理和參與
- 回應追隨者的最佳實踐
- 處理負面反饋和投訴
- 鼓勵用戶產生的內容和互動
Social Media危機Management
- 識別潛在的社交媒體危機
- 制定危機應對計劃
- 在壓力下維持品牌可信度
通過Social Media指標衡量成功
- 社交媒體的關鍵績效指標（KPI）
- 使用分析工具跟踪進度
- 根據數據見解調整策略
Social Media政策和倫理
- 制定內部社交媒體指導方針
- 法律考慮和數據隱私
- 倫理參與和負責任的內容分享
總結和結論
- 關鍵概念的回顧
- 持續學習的資源
- 問答和討論
United Arab Emirates - Community Manager: Social Media Management
Qatar - Community Manager: Social Media Management
Egypt - Community Manager: Social Media Management
Saudi Arabia - Community Manager: Social Media Management
South Africa - Community Manager: Social Media Management
Brasil - Community Manager: Social Media Management
Canada - Community Manager: Social Media Management
中国 - Community Manager: Social Media Management
香港 - Community Manager: Social Media Management
澳門 - Community Manager: Social Media Management
台灣 - Community Manager: Social Media Management
USA - Community Manager: Social Media Management
Österreich - Community Manager: Social Media Management
Schweiz - Community Manager: Social Media Management
Deutschland - Community Manager: Social Media Management
Czech Republic - Community Manager: Social Media Management
Denmark - Community Manager: Social Media Management
Estonia - Community Manager: Social Media Management
Finland - Community Manager: Social Media Management
Greece - Community Manager: Social Media Management
Magyarország - Community Manager: Social Media Management
Ireland - Community Manager: Social Media Management
Luxembourg - Community Manager: Social Media Management
Latvia - Community Manager: Social Media Management
España - Community Manager: Social Media Management
Italia - Community Manager: Social Media Management
Lithuania - Community Manager: Social Media Management
Nederland - Community Manager: Social Media Management
Norway - Community Manager: Social Media Management
Portugal - Community Manager: Social Media Management
România - Community Manager: Social Media Management
Sverige - Community Manager: Social Media Management
Türkiye - Community Manager: Social Media Management
Malta - Community Manager: Social Media Management
Belgique - Community Manager: Social Media Management
France - Community Manager: Social Media Management
日本 - Community Manager: Social Media Management
Australia - Community Manager: Social Media Management
Malaysia - Community Manager: Social Media Management
New Zealand - Community Manager: Social Media Management
Philippines - Community Manager: Social Media Management
Singapore - Community Manager: Social Media Management
Thailand - Community Manager: Social Media Management
Vietnam - Community Manager: Social Media Management
India - Community Manager: Social Media Management
Argentina - Community Manager: Social Media Management
Chile - Community Manager: Social Media Management
Costa Rica - Community Manager: Social Media Management
Ecuador - Community Manager: Social Media Management
Guatemala - Community Manager: Social Media Management
Colombia - Community Manager: Social Media Management
México - Community Manager: Social Media Management
Panama - Community Manager: Social Media Management
Peru - Community Manager: Social Media Management
Uruguay - Community Manager: Social Media Management
Venezuela - Community Manager: Social Media Management
Polska - Community Manager: Social Media Management
United Kingdom - Community Manager: Social Media Management
South Korea - Community Manager: Social Media Management
Pakistan - Community Manager: Social Media Management
Sri Lanka - Community Manager: Social Media Management
Bulgaria - Community Manager: Social Media Management
Bolivia - Community Manager: Social Media Management
Indonesia - Community Manager: Social Media Management
Kazakhstan - Community Manager: Social Media Management
Moldova - Community Manager: Social Media Management
Morocco - Community Manager: Social Media Management
Tunisia - Community Manager: Social Media Management
Kuwait - Community Manager: Social Media Management
Oman - Community Manager: Social Media Management
Slovakia - Community Manager: Social Media Management
Kenya - Community Manager: Social Media Management
Nigeria - Community Manager: Social Media Management
Botswana - Community Manager: Social Media Management
Slovenia - Community Manager: Social Media Management
Croatia - Community Manager: Social Media Management
Serbia - Community Manager: Social Media Management
Bhutan - Community Manager: Social Media Management