ChatGPT for Public Communication and Citizen Engagement

• An understanding of public communication workflows or external stakeholder messaging
• No prior experience with AI or ChatGPT is required

Audience

• Communications officers
• Outreach coordinators
• PR teams

ChatGPT is a versatile AI assistant that can help government communication teams improve content creation, responsiveness, and multilingual service delivery while maintaining message consistency and tone.

This instructor-led, live training (online or onsite) is aimed at public sector communication professionals new to AI tools who wish to use ChatGPT to support external communication tasks such as public notices, social media writing, and citizen responses in clear and inclusive formats.

By the end of this training, participants will be able to:

• Create effective public announcements, alerts, and updates using AI support.
• Adapt tone and message for different audiences and platforms.
• Use ChatGPT to translate, rewrite, or simplify public content across multiple languages.
• Ensure alignment with communication guidelines, accessibility, and tone policies.

Format of the Course

• Interactive lecture and discussion.
• Hands-on use of ChatGPT in real-world public sector communication scenarios.
• Guided exercises focused on outreach, tone management, and language inclusivity.

Course Customization Options

• To request a customized training for this course based on your department's workflows or internal tools, please contact us to arrange.

Introduction to AI in Public Communication

• Where ChatGPT fits into external communications workflows
• Capabilities and boundaries when crafting public-facing messages
• Responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

• Prompting ChatGPT for policy updates, alerts, and formal statements
• Generating different versions for various platforms (web, print, social)
• Ensuring factual accuracy and approval-readiness

Social Media Messaging with ChatGPT

• Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
• Adjusting tone and voice for audience alignment
• Generating campaigns with hashtags, calls to action, and timing cues

Multilingual Content and Translation Support

• Using ChatGPT for fast, accurate message translation
• Adapting cultural tone and structure in citizen-facing content
• Validating translated content for readability and accessibility

Templates and Reusable Prompts

• Creating reusable content structures (FAQ responses, updates)
• Embedding tone/style guidance in prompts
• Using examples to train ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

• Using plain language principles in all outputs
• Prompting for tone: informative, empathetic, reassuring, etc.
• Reviewing output against accessibility and inclusion checklists

Summary and Next Steps