Salesforce Marketing Cloud

• Basic understanding of digital marketing
• Basic knowledge of Salesforce CRM

Audience

• Marketing professionals
• Salesforce administrator

Salesforce is a leading cloud-based software company known primarily for its customer relationship management (CRM) product that provides a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing professionals who wish to gain the skills and knowledge required to effectively use Salesforce Marketing Cloud for comprehensive digital marketing and customer engagement.

By the end of this training, participants will be able to:

• Understand the features, functionalities, and architecture of Salesforce Marketing Cloud.
• Learn how to create, manage, and optimize email, social, mobile, and advertising campaigns using Marketing Cloud.
• Manage data within Marketing Cloud, create segmented audiences, and utilize data for targeted marketing efforts.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction

• Overview of Salesforce Marketing Cloud
• Key features and benefits
• Understanding the Salesforce Marketing Cloud architecture
• Integration with Salesforce CRM

Email Studio

• Basics of email marketing
• Navigating the Email Studio interface
• Creating and managing email templates
• Segmentation and subscriber management
• Conducting A/B testing and email analytics

Journey Builder

• Introduction to customer journeys
• Designing and building customer journeys
• Triggering mechanisms and journey settings
• Personalization and dynamic content
• Analyzing journey performance

Audience Builder and Segmentation

• Understanding audience builder
• Creating segmented audiences
• Data import and management
• Cross-channel segmentation strategies

Automation Studio

• Introduction to marketing automation
• Automation studio interface and features
• Building and managing automation workflows
• Integrating automation with journeys
• Reporting and analytics for automation

Mobile Studio

• Mobile marketing essentials
• SMS and MMS marketing strategies
• Setting up mobile campaigns
• Mobile messaging and push notifications
• Analyzing mobile marketing performance

Social Studio

• Integrating social media with marketing cloud
• Social media marketing strategies
• Managing social media content and engagement
• Social listening and analytics

Advertising Studio

• Overview of advertising studio
• Creating and managing advertising campaigns
• Audience building for advertising
• Tracking and measuring ad performance

Data Management

• Understanding data structure in marketing cloud
• Data import and export techniques
• Data security and compliance
• Using data extensions and SQL queries

Summary and Next Steps