ManyChat for Beginners: Automate Your Customer Conversations

• An understanding of social media platforms like Facebook or Instagram
• No prior chatbot experience required

Audience

• Managers
• Marketing professionals
• Customer support specialists

ManyChat is a popular chatbot platform designed for automating customer conversations, lead generation, and customer support through channels like Facebook Messenger, Instagram, and WhatsApp.

This instructor-led, live training (online or onsite) is aimed at beginner-level marketing professionals who wish to create basic chatbots and automate customer engagement using ManyChat.

By the end of this training, participants will be able to:

• Understand the fundamentals of ManyChat and chatbot automation.
• Set up and configure a ManyChat account connected to their business page.
• Create basic chatbots for lead generation and customer support.
• Automate simple marketing workflows to enhance customer engagement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to ManyChat

• What is ManyChat?
• Key features and benefits of chatbot automation
• Setting up a ManyChat account and connecting to external platforms like Facebook Business Page

ManyChat Dashboard and Navigation

• Understanding the ManyChat interface
• Overview of menus, tools, and settings
• Exploring the Flow Builder

Creating Your First Chatbot

• Introduction to flows, messages, and triggers
• Designing conversation paths with Flow Builder
• Using templates for quick chatbot creation

Lead Generation with ManyChat

• Setting up opt-in growth tools (widgets, QR codes, links)
• Creating automated lead capture sequences
• Tagging and segmenting leads for better targeting

Automating Customer Support

• Designing FAQ bots to handle common questions
• Setting up automated responses for 24/7 support
• Using keywords and triggers for smart replies

Integrations and Basic Automation

• Connecting ManyChat with external tools (e.g., Google Sheets, email platforms)
• Automating follow-ups and nurturing sequences
• Using conditions and actions for advanced flows

Analyzing Performance and Optimizing Bots

• Tracking chatbot performance with ManyChat analytics
• Measuring engagement rates, conversions, and growth
• Optimizing chatbot flows for better results

Summary and Next Steps