- 了解像Facebook或Instagram这样的社交媒体平台
- 无需Prior Chatbot经验
受众
- 经理
- Marketing专业人员
- 客户支持专家
ManyChat是一个流行的聊天机器人平台,旨在通过Facebook Messenger、Instagram和WhatsApp等渠道自动化客户对话、潜在客户生成和客户支持。
这个由讲师主导的现场培训(在线或现场)旨在让初级市场营销专业人士学习如何使用ManyChat创建基本的聊天机器人和自动化客户参与。
培训结束时,参加者将能够:
- 了解ManyChat和聊天机器人自动化的基本原理。
- 设置和配置一个连接到他们业务页面的ManyChat账户。
- 为潜在客户生成和客户支持创建基本聊天机器人。
- 自动化简单的营销工作流程以增强客户参与。
课程格式
- 互动讲座和讨论。
- 大量的练习和实践。
- 在现场实验室环境中进行动手实施。
课程定制选项
- 要请求针对此课程的定制培训,请联系我们进行安排。
介绍ManyChat
- 什么是ManyChat?
- 聊天机器人自动化的关键功能和好处
- 设置ManyChat账户并连接到Facebook Business Page等外部平台
ManyChat仪表板和导航
- 了解ManyChat界面
- 菜单、工具和设置的概述
- 探索流程生成器
创建你的第一个聊天机器人
- 流程、消息和触发器介绍
- 使用流程生成器设计对话路径
- 使用模板快速创建聊天机器人
通过ManyChat进行潜在客户注册
- 设置选择加入增长工具(小部件、二维码、链接)
- 创建自动化的潜在客户获取序列
- 对潜在客户进行标签和细分,以便更好地定位
自动化客户支持
- 设计FAQ机器人以处理常见问题
- 设置自动回复,以便进行全天候支持
- 利用关键字和触发器进行智能回复
Integrations和基础自动化
- 将ManyChat连接到外部工具(例如,Google Sheets、电子邮件平台)
- 自动化后续跟进和养护序列
- 对高级流程使用条件和动作
分析性能和优化机器人
- 通过ManyChat分析跟踪聊天机器人的性能
- 衡量参与率、转化率和增长率
- 优化聊天机器人流程以获得更好的结果
总结和结论
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