Course Code: manychatbeg
Duration: 14 hours
Prerequisites:
  • 了解像Facebook或Instagram这样的社交媒体平台
  • 无需Prior Chatbot经验

受众

  • 经理
  • Marketing专业人员
  • 客户支持专家
Overview:

ManyChat是一个流行的聊天机器人平台,旨在通过Facebook Messenger、Instagram和WhatsApp等渠道自动化客户对话、潜在客户生成和客户支持。

这个由讲师主导的现场培训(在线或现场)旨在让初级市场营销专业人士学习如何使用ManyChat创建基本的聊天机器人和自动化客户参与。

培训结束时,参加者将能够:

  • 了解ManyChat和聊天机器人自动化的基本原理。
  • 设置和配置一个连接到他们业务页面的ManyChat账户。
  • 为潜在客户生成和客户支持创建基本聊天机器人。
  • 自动化简单的营销工作流程以增强客户参与。

课程格式

  • 互动讲座和讨论。
  • 大量的练习和实践。
  • 在现场实验室环境中进行动手实施。

课程定制选项

  • 要请求针对此课程的定制培训,请联系我们进行安排。
Course Outline:

介绍ManyChat

  • 什么是ManyChat?
  • 聊天机器人自动化的关键功能和好处
  • 设置ManyChat账户并连接到Facebook Business Page等外部平台

ManyChat仪表板和导航

  • 了解ManyChat界面
  • 菜单、工具和设置的概述
  • 探索流程生成器

创建你的第一个聊天机器人

  • 流程、消息和触发器介绍
  • 使用流程生成器设计对话路径
  • 使用模板快速创建聊天机器人

通过ManyChat进行潜在客户注册

  • 设置选择加入增长工具(小部件、二维码、链接)
  • 创建自动化的潜在客户获取序列
  • 对潜在客户进行标签和细分,以便更好地定位

自动化客户支持

  • 设计FAQ机器人以处理常见问题
  • 设置自动回复,以便进行全天候支持
  • 利用关键字和触发器进行智能回复

Integrations和基础自动化

  • 将ManyChat连接到外部工具(例如,Google Sheets、电子邮件平台)
  • 自动化后续跟进和养护序列
  • 对高级流程使用条件和动作

分析性能和优化机器人

  • 通过ManyChat分析跟踪聊天机器人的性能
  • 衡量参与率、转化率和增长率
  • 优化聊天机器人流程以获得更好的结果

总结和结论

Sites Published:

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