Human-Centered Design (HCD)

• An understanding of basic design principles
• Experience with problem-solving and brainstorming techniques
• No prior UX/UI experience required

Audience

• Product designers
• UX/UI designers
• Business strategists
• Developers and product managers

Human-Centered Design (HCD) is an iterative problem-solving approach that prioritizes user needs, behaviors, and experiences to create effective and meaningful solutions.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level professionals who wish to apply Human-Centered Design methodologies in product development, service design, and business innovation.

By the end of this training, participants will be able to:

• Understand and apply Human-Centered Design principles.
• Conduct user research to identify pain points and opportunities.
• Develop user personas and journey maps.
• Ideate, prototype, and test solutions iteratively.
• Apply design thinking frameworks in real-world projects.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Introduction to Human-Centered Design

• What is Human-Centered Design?
• The HCD process and key principles
• Case studies of successful HCD applications

User Research and Empathy

• Conducting user interviews and surveys
• Analyzing user behaviors and pain points
• Building empathy maps

Defining the Problem

• How to frame and define user problems
• Developing user personas
• Creating customer journey maps

Ideation and Solution Development

• Brainstorming techniques for creative solutions
• Applying design thinking frameworks
• Collaborative ideation with stakeholders

Prototyping and Testing

• Creating low-fidelity and high-fidelity prototypes
• Usability testing and gathering feedback
• Iterating based on test results

Design Implementation

• Turning prototypes into functional designs
• Aligning design with business and technical requirements
• Scaling Human-Centered Design in an organization

HCD in Business Strategy

• Integrating HCD into product development
• Measuring the impact of design decisions
• Best practices for long-term design success

Summary and Next Steps